make: Implement optional features

Fixes #1876

This PR introduces `FEATURES_OPTIONAL` which can be used to tell the
Make system, that the application would like to use some feature, but
the build should proceed even if the selected board cannot provide the
optional feature.

`make buildtest` and `make info-supported-boards` heed this variable
when examining the list of supported boards.

If a word is present in `FEATURES_REQUIRED` and `FEATURES_OPTIONAL`,
then `FEATURES_OPTIONAL` takes precedence.